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VIRALMARKETING TOOLS
Like a virus, viral marketing is the method
by which something is communicated from one user to another. But
unlike the act of a virus, viral marketing tools are not intended
to destroy, change, or violate the rights of computer or its owner.
Viral Marketing is simply the act of marketing
a message that can be passed along to others until it has been passed
to an exponentially large amount of people. Like a virus, the strategy
is for the message to reach and knowingly become distributed by
the recipient to friends, family and network of associates.
How is this
accomplished?
To be effective, Viral Marketing has to be tailored to its targeted
audience. For one, it should exploit common interests and behaviors
of the recipient and should be effortless to pass along to another
party. And, in order to maximize its reach, its necessary to ensure
that it is lightweight and cross-platform enabled.
Here is a
classic example of a viral marketing strategy:
Yahoo! Dial
1) New members sign-up.
2) They send e-mail to friends and an entire
network of individuals whom they may come across throughout the
course of a typical day.
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3) Yahoo! Mail inserts the following at the bottom of an e-mail
and each user would see something similar to this:
Do You Yahoo!?
New! SBC Yahoo! Dial - 1st Month Free & unlimited access
4) While continuing to e-mail to friends, family
and others, the marketing message along with its hyper-link begins
to communicate to a growing population of e-mail users.
What form
does Viral Marketing come in?
There are many different viral marketing plans, techniques and strategies.
Some work more effectively than others.
Whether it's a story, an article, game, contest,
giveaway, news release, video, music or other, is vitally important
to understand that the message has to be tailored to the specific
recipients. Therefore, it is always suggested that a thorough analysis
be performed on the targeted audience(s) in order to understand
behaviors and motivators.
At Echanics, we pride ourselves with the
brilliance, expertise and creativeness that are infused into every
project we deliver. Explore our services and see what can be achieved
for your Viral Marketing needs:
- Lead Generation
- Target Market
Analysis
- Strategy Planning
- Technology Analysis
and Development
- Creative Design
and Content
- Distribution and Management
Discover
how our Viral Marketing Tools can help ensure the delivery of "Your
Vision"...Beyond the way you want to see it.
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